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Zebco Brands acquires Vortex Outdoors |
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Zebco Brands has recently acquired privately held Vortex Outdoors, a relatively young but fast-growing marketer of backpacks and gear for hunters, fly fishermen and avid outdoors enthusiasts. The purchased brands include William Joseph premier fly fishing gear, Badlands hunting equipment, Vortex backpacks, Black Ridge packs and Watermark fly fishing packs
In July, Zebco changed its company name to Zebco Brands, hinting that it had intentions to expand its brand portfolio beyond just fishing. This is the first acquisition by the W.C. Bradley Co. business since then and serves as proof of the company's interest in strategic diversification.
Founded in 1992 as Vortex Corporation, the Salt Lake City, Utah-based company was named among the state's top 100 fastest growing companies in 2006 and 2007, based on sustained double-digit growth for numerous consecutive years.
Vortex will continue to operate from its present Salt Lake City location with the same personnel in place, including founder Bill Crawley.
Bob Bagby, Zebco Brands vice president, marketing said, "(Vortex) took their high-end technical mountaineering products expertise and applied the same science to serving the larger hunting and fishing markets whose avid users are just as adamant about quality gear. Now there's more excitement about what they have been doing with creative new designs in waders and ATV accessories. The outdoor industry will be pleased with this Vortex and Zebco Brands relationship."
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